SOQNOP

Selling On Quality Not On Price

• SOQNOP is Electronic Salesmasters Inc.’s philosophy of doing business
• SOQNOP stands for the quality of the service that ESI avails
• SOQNOP stands for our ability to honor commitments
• SOQNOP stands for our ability to do consultive selling
• SOQNOP sellings reflect our successful past and promising future
• SOQNOP doesn’t mean the lowest price, but rather the greatest value